One of the greatest public relations challenges for an organization is what to do when a crisis hits. Unless handled with skill, a crisis can seriously damage an institution's reputation and have a major impact on its future.
We have provided expert public relations counsel to clients dealing with everything from the largest robbery in American history, the firing of a corporate CEO, and a major food recall, to major layoffs at a hospital, an employee lawsuit, and the death of a patient.
Wanger Associates offers support ranging from going on-site to work with management and the media during a crisis to developing a crisis communications plan in advance so you will be prepared if a crisis hits.
We have made presentations on crisis communications to The New England Museum Association, Harvard University, The Public Relations Society of America (Boston Chapter), and health care organizations.
Among the organizations that have retained us for crisis communications support:
- Isabella Stewart Gardner Museum
- Crisis Management Group
- Sunrise Assisted Living
- Wheelock College
- Slade Gorton & Co.
- Carney Hospital
- The May Institute
- The Children's Workshop
- The Stride Rite Corp.
- Berkshire Health
- Natick Arts Center
- Marathon Pharmaceuticals
“The impact of the news coverage and the cover stories in our trade publications has been amazing. Admissions applications are at a record high and we've never had so many visitors and inquiries about our museum.”
“Most importantly, the media coverage has had a significant impact on our capital campaign
the credibility engendered by the clips has played a major role in this success.”
Former Executive Director
The Barton Center for Diabetes Education