Framingham
Heart Study
Gardner Museum Center for Workplace Development American Business Collaboration Work/Family
Directions
CENTER FOR WORKPLACE DEVELOPMENT
The Center for Workplace Development in Newton, MA retained Wanger Associates to create and implement a media relations program to promote a major research study related to informal learning.
Objectives
Results
The story we developed appeared in major trade publications and more than 300 major daily newspapers across the country and abroad, including every targeted city.
Since the report was released, the Center sold more than 300 copies of the study (about 10 times more than was anticipated) and has had more than 350 inquiries.
The demand and interest was so great that the Center is in the process of developing a separate consulting division to work with other companies in implementing informal learning studies and programs.
Among the key media placements:
“Your ability to get over here in less than an hour, analyze our situation and create and implement a crisis communications effort on the run was amazing.”
“You dealt with the all the media in an exceptionally professional way and, in fact, some of the reporters complimented us on how well we were able to meet their needs.”
Anne Hawley
Executive Director
Isabella Steward Gardner Museum