Framingham
Heart Study
Gardner Museum Center for Workplace Development American Business Collaboration Work/Family
Directions
WORK/FAMILY DIRECTIONS, INC.
Situation Analysis
The challenge in developing and implementing a media relations campaign for Work/Family Directions was that we needed to promote an entire company -- not a specific new product.
Objectives
Strategy
Results
The company appeared in more than 800 publications with a total circulation of more than 75 million readers in one 15-month period alone.
Among the major successes:
“Your ability to get over here in less than an hour, analyze our situation and create and implement a crisis communications effort on the run was amazing.”
“You dealt with the all the media in an exceptionally professional way and, in fact, some of the reporters complimented us on how well we were able to meet their needs.”
Anne Hawley
Executive Director
Isabella Steward Gardner Museum