Heart Study
Gardner Museum Center for Workplace Development American Business Collaboration Work/Family
The National Heart, Lung and Blood Institute's Framingham Heart Study retained Wanger Associates to develop and implement a public relations program designed to use its 50th anniversary as an opportunity to: 1) Increase awareness of the Study's impact on the lives of millions of people and, 2) Honor the citizens of Framingham who have participated in the Study.
Campaign Objectives
Coverage appeared in more than 1,000 media outlets, including:
“Your ability to get over here in less than an hour, analyze our situation and create and implement a crisis communications effort on the run was amazing.”
“You dealt with the all the media in an exceptionally professional way and, in fact, some of the reporters complimented us on how well we were able to meet their needs.”
Anne Hawley
Executive Director
Isabella Steward Gardner Museum